“To win the marketplace, you must first win the workplace.”

The benefits you offer are a carefully crafted investment in your workforce and one of your most powerful tools for attracting and retaining top talent. Your team works hard during hiring to highlight your company’s full value — from compensation, benefits and PTO to retirement plans and perks. But - once onboarding ends, that message often fades. Employees start work, and it’s assumed they’ll remember everything you offer. The reality? If you're not continuously reinforcing the value of your compensation package, it’s as if it doesn’t exist.

Ongoing communication about your total rewards package isn’t optional; it is essential. 

Strong Communication:

✅ Builds Trust and Transparency

When employees understand how their benefits work —and how it can lead to better benefits and lower out-of-pocket costs—they’re more likely to embrace their value. Transparent, proactive communication helps build credibility and trust.

✅ Reduces Confusion and Administrative Burden

A well-informed employee is less likely to misinterpret plan details or misuse benefits. This can lead to fewer HR inquiries, fewer denied claims, and smoother overall plan utilization.

✅ Promotes Smarter Healthcare Decisions

When employees understand the true cost of healthcare services—and how their choices impact their plan—they’re more likely to make cost-conscious decisions. Education on in-network providers, urgent care vs. ER visits, and preventive services can drive real savings.

✅ Strengthens Employee Engagement

Benefits are a clear, concrete way for a company to support its employees. Effectively communicating them shows employees that you care and are investing in their well-being, which can positively affect morale and retention.